Strategy for Finns Worldwide
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✹ Project: Project to increase outreach and trust between the Finnish government and Finnish expatriates.
✦ Client: Finnish Ministry for the Interior
✦ Role: Ecosystem mapping, strategic design, visual design
✦ Year: 2022
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Working with the Ministry of the Interior, the brief for this project was to increase reach and communication with Finns living abroad. This required in depth design research into relevant stakeholders, as well as understanding the expatriate strategies of other countries around the world.
Through our research we produced a set of personas of different expatriates for the Ministry to use when designing services. Alongside this we presented a toolkit for establishing an improved collaborative strategy writing process.
In addition to service design and research, I co-led the graphic identity for the project.
