Friends of the Earth: Fundraising Campaigns

• Quick look

  ✹ Project: Various fundraising campaigns for different environmental causes and supporter retention

  ✦ Client: Friends of the Earth

  ✦ Role: Visual design, publication design, illustration

  ✦ Year: 2021 - Ongoing

• About the work

  I have been working with environmental charity Friends of the Earth since 2021 to produce a number fundraising and promotional materials sent to their supporter base.

  Fundraising campaigns are typically printed direct mail sent to 15-35,000 recipients. Working with the Friends of the Earth visual identity, I have focused on creating colourful and engaging campaigns, that use whimsical illustration featuring wildlife, ecological diversity and hopefulness.